1. A Santa/Professional entertainer with a real beard specializes in involving guests and developing group interaction. He poses with guests for great pictures, leads activities, singing, tells stories, gags, uses magic to explain his business, dances with the guests (he is also a dance instructor)
2. He has an entourage of other Santas, elves, characters, activity leaders, photographers, decorators, musicians, baby sitters, etc. whom he can can provide for all types of events and parties.